The Healthy Weight Commitment Foundation (HWCF) is changing the national and global dialogue about obesity by providing information and a support system that families can use to make real changes that will lead to a healthy lifestyle and collectively help roll back obesity rates in the U.S. and around the world.
- Cumulatively, we have reached more than 3.3 billion children and adults with positive health messages and information since 2009.
- Our award-winning school curriculum has reached 47.9 million American Pre-K—Grade 5 children.
- Through Smart from the Start, HWCF has reached 10% of American preschool children living in poverty.
In recent studies, obesity rates among U.S. children aged 2-5 have plateaued and receded. American families are getting the healthy lifestyle message—in part thanks to the innovative work of the HWCF and its 300+ partners.
HWCF Timeline: Milestones of Change
The formula for the Healthy Weight Commitment Foundation’s success is simple—set a clear objective and bring the best and brightest people and organizations together in pursuit of a common goal. By doing that, the HWCF has quickly become one the most respected organizations in the fight against obesity. The building blocks of our success are due, in part, to the support and validation of our stakeholders, including the Robert Wood Johnson Foundation, Bipartisan Policy Center, National PTA, National Head Start Association, National 4-H Council, and a host of others.

Launched the Latin American Commitment to a Healthy Future in Mexico, and Strategic Partnership with Movement for Healthy Life to jointly-develop Health & Wellness School Curriculum

New Multi-Sector Initiative, "Latin American Commitment to a Healthy Future", Launches At World Economic Forum on Latin America

Healthy Weight Commitment Foundation Calorie Commitment Initiative Earns Healthier Future Award from the Partnership for a Healthier America

Received 534,000+ entries in the Healthy Playground Makeover Sweepstakes, a record for our flagship campaign supporting play for at-risk schools

Becky Johnson named HWCF Executive Director

290,000+ Facebook Fans

Together Counts Farming Spotlight launch & National 4-H Council MOU

CGI commitment extended to include National Head Start Association and Penn State University Cooperative Extension’s Better Kid Care

Cumulative Consumer Reach hits 2B+

Engaging 25M+ U.S. students

Catholic Charities 300th member

Childhood Obesity Journal published results of EB4K with Play intervention

Commitment to Healthy Communities launch: CUNY School of Public Health academic partnership announced with HWCF

Healthy Playground Makeover Sweepstakes reaches nearly 400K entries

Engaging 20M+ U.S. students

McKinsey Global Institute cites HWCF as one of two most effective obesity programs worldwide

Cumulative Consumer Reach hits 1B+

Academy of Nutrition and Dietetics Achievement Award

5th Anniversary

Total lesson downloads (Pre-K–5) hits 100K

Celebrates 5th Anniversary with Newseum event featuring Indra Nooyi, Dr. Risa Lavizzo-Mourey and Judy Woodruff

RWJF announces evaluation of AJPM study confirming the reduction of 6.4 trillion calories from the marketplace by Corporate Members

Engaging 15M+ U.S. students

2M+ unique website visits

200,000+ Facebook Fans

HWCF and Boy Scouts of America form Alliance to Encourage Active Healthy Lifestyles

Healthy Playground Makeover Sweepstakes hits 200K entries

RWJF announces Corporate Members exceeded calorie reduction goal by 400% – removed 6.4 trillion calories from marketplace

Receive Tech & Learning Magazine Award of Excellence

Engaging 10M+ U.S. students

Cumulative Consumer Reach hits 500K+

HWCF and Partners make $500K Commitment to Action in support of Pre-K wellness initiatives

HWCF, National PTA and Discovery Education announce Clinton Global Initiative Commitment – Pre-K Smart from the Start $500,000 Grant Program with the National PTA

1.5M+ unique website visits

Kick-Off the Smart from the Start grant competition with $45,000 in funding for pre-school and Head Start and National PTA Healthy Lifestyles Council grants with $100,000 in funding

Patriots owner Robert Kraft matches HWCF $30,000 grant to Russell Elementary School in Boston

Hudson Institute announces lowcalorie products responsible for boosting sales

HWCF announces it has surpassed its goal of reducing 1.5 trillion calories in the marketplace

Launch Spanish version of Together Counts website

ComputEd Gazette Best Educational Software Award for Community Resource Website

50,000+ Facebook Fans

Together Counts website reaches 1M visits

Launch Enrichment Zone – energy balance curriculum for parents and volunteers in after-school and community programs

Miss Virginia 200th member

Bipartisan Policy Center acknowledges leadership of HWCF members in combating childhood obesity

5 EB4K with Play Schools won the Bronze Award for the USDA HealthierUS Schools Challenge

HWCF and Girl Scouts of the USA deliver Healthy Habits booklets nationwide

K–5 curriculum hits 10K downloads

HWCF, Discovery Education and Sports Authority award $50,000 in prizes to Find Your Balance Challenge winners

HWCF and Discovery Education recognize schools fostering healthy environments through the USDA’s HealthierUS Schools Challenge

Partnership with National PTA for Healthy Lifestyles grants

Healthy Playground Makeover Sweepstakes hits 100,000 entries

Together Counts website reaches 500K visits

Partnership with Girl Scouts of the USA

Kick-off EB4K with Play, our research program with the University of California–Berkeley and the Academy of Nutrition and Dietetics

Kick-off the Find Your Balance Challenge and USDA HealthierUS Schools Challenge prizing

Together Counts™ Campaign launch

Prince Charles highlights HWCF in address at Georgetown University

Membership triples in the first year

United Way Worldwide MOU

HWCF and Discovery Education launch free online curriculum; kick-off the Healthy Playground Makeover Sweepstakes with over $100,000 in prizes

U.S. Army MOU

PGA 100th Member

First Lady Michelle Obama announces at the White House Corporate Members pledge to reduce 1.5 trillion calories by 2015

Partnership with Discovery Education

First Lady Michelle Obama announces Let’s Move

Launch at the National Press Club