Energy Balance in the Marketplace

Healthy Weight Commitment Foundation in the Marketplace:

Making Every Day Count

Every day millions of people shop at our stores and buy our products. As members of the Healthy Weight Commitment Foundation, we are committed to promoting ways to help people achieve a healthy weight and to help them understand the importance of energy balance -- balancing calories consumed as part of a healthy diet with calories expended by physical activity.

Helping People Achieve a Healthy Weight

In the marketplace our collective focus will be on reducing or controlling calories while preserving or enhancing the overall nutrition of healthier product options and making every calorie count as recommended by the Dietary Guidelines for Americans. And, we will do more to help people understand and pay attention to energy balance, calories and portion size to help reduce caloric intake.

Measuring Our Progress

Each company participating in the Healthy Weight Commitment Foundation is setting strategies based on its own unique portfolio of products and retail stores. And all agree to adhere to the same level of accountability and transparency in our marketplace efforts.

The Robert Wood Johnson Foundation will serve as the independent evaluator of Healthy Weight Commitment Foundation activities in the marketplace. The Robert Wood Johnson Foundation will fund an independent group of scientists to define metrics that will be used to track progress and assess the overall impact of the marketplace efforts. The resulting evaluation reports will be released publicly.

Spotlight: Changes in the Marketplace

Providing healthier options as part of the energy balance approach will help more adults and kids achieve a healthy weight. Here's a sampling of initiatives already underway. We'll be enhancing existing initiatives and introducing new ones as part of our Healthy Weight Commitment.