Rob Case is president of the Nestlé Beverage division for USA. He is responsible for overseeing the entire beverage operation in the United States. Key brands within the division include NESCAFÉ® TASTER’S CHOICE®; NESCAFÉ® CLASICO, NESTLÉ® COFFEE-MATE®, NESTLÉ® NESQUIK®; NESTLÉ® JUICY JUICE®; NESTLE® HOT COCOA and NESTEA® and GLOWELLE.
Rob originally joined the Beverage Division in April 1997 as the vice president of marketing for the Dairy, Chocolate & Chilled marketing business unit. In that capacity, he was charged with leading the marketing teams for Nesquik, Coffee-mate, Hot Cocoa and Malted Mix as well as the Chilled Systems (refrigerated beverages) and Marketing Services (Research, Packaging, Promotions) for the entire Beverage Division. He was then promoted to senior vice president of marketing overseeing the Nescafé, Taster’s Choice, Coffee-mate and Nesquik brands. His many contributions to the division include the development of the Chilled Premium Ready-to-Drink business unit, the opening of Nestlé Anderson, a new state-of-the-art factory and distribution center (Anderson, Indiana), as well as numerous product and packaging innovations that have delivered exponential growth and profitability to Nestlé.
Prior to joining the Beverage Division, Rob was the director of marketing in the Nutrition Division responsible for all Nutrition brands including NESTLÉ® CARNATION® BABY CEREAL and BABY FORMULA and NESTLÉ® CARNATION® INSTANT BREAKFAST. He has also served in a variety of other marketing positions during his tenure with Nestlé. Rob received his masters of business administration in marketing/finance from the University of Chicago. He also attended the Claremont Men’s College where he earned a B.A. in economics/international relations.