Fighting Obesity by Balancing Calories In with Calories Out

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FOOD AND BEVERAGE COMPANIES SURPASS 2015 GOAL OF REDUCING CALORIES IN THE U.S. THREE YEARS AHEAD OF SCHEDULE

May 30, 2013

Healthy Weight Commitment Foundation Exceeds Goal of Reducing 1.5 Trillion Calories in the Marketplace

WASHINGTON, D.C. (May 30, 2013) – The Healthy Weight Commitment Foundation (HWCF) today announced that America’s top food and beverage companies have exceeded their goal of reducing 1.5 trillion calories in the marketplace in the United States.  This announcement comes three years after a 2010 commitment by the HWCF, and its 16 food and beverage corporate partners, to the First Lady’s Partnership for a Healthier America (PHA) to reduce calories by 1.5 trillion by 2015.  

“Our industry has an important role to play in helping people lead healthy lives and our actions are having a positive impact,” said Indra Nooyi, HWCF Chair, Chairman and CEO of PepsiCo.  “We see continued opportunities to give consumers the choices they’re looking for and to work collaboratively with the public and non-profit sectors on initiatives that enable continued progress.”

The progress report showcased that the HWCF calorie reduction in the marketplace since our baseline year of 2007 was achieved by giving new choices and continued great taste for the consumer.

“We continue to thank the First Lady for her leadership in calling for national action to end childhood obesity,” said Lisa Gable, president of the HWCF.  “In 2010 we pledged that we would reduce calories in the marketplace and we have delivered on that promise.”

Gable was joined at today’s announcement at the Bipartisan Policy Center (BPC) by former U.S. Secretary of Agriculture and BPC Senior Fellow Dan Glickman; Tracy Orleans, senior scientist at the Robert Wood Johnson Foundation (RWJF); and Hank Cardello, senior fellow and director, Obesity Solutions Initiative at Hudson Institute and author of the report, Lower-Calorie Foods and Beverages Drive Healthy Weight Commitment Foundation Companies’ Sales Growth, also released today.

“Today we are seeing an example of what can happen when the public and private sectors join forces – you get results,” said Glickman.  “The leading food and beverage companies in the country came together to form this first-of-its kind foundation because they knew they could make a difference, and they have."

Additionally, HWCF has reported annually to the PHA on the progress that has been made toward this pledge. 

RWJF, the nation's largest philanthropy devoted exclusively to improving the health and health care of all Americans, is supporting a rigorous, independent evaluation to determine whether HWCF has met its calorie-reduction goal.  That evaluation will be released in the fall.  Follow-up studies supported by RWJF also will evaluate subsequent effects on children's diets.

“Today’s report from the Healthy Weight Commitment Foundation (HWCF) offers further indication that consumer demand is shifting toward healthier choices. We are pleased that HWCF’s participating companies are a key part of this transformation,” said Larry Soler, president and CEO of the PHA.  “HWCF was one of the first organizations to sign on with PHA, which is committed to working with the private sector to help end the childhood obesity crisis within a generation. Our partners know that a commitment made is a commitment kept – it’s part of what makes them leaders and worthy of praise. So while HWCF’s numbers look positive, we look forward to the findings of the independent evaluation funded by the Robert Wood Johnson Foundation, which is available in the fall.”

The HWCF participating1 companies include:

Bumble Bee Foods, LLC
Campbell Soup Company
ConAgra Foods
General Mills, Inc.
Kellogg Company
Kraft Foods, Inc.
Mars, Incorporated
McCormick & Company, Inc.
Nestlé USA
PepsiCo
Post Foods/Ralston Foods, LLC
Sara Lee Corporation
The Coca-Cola Company
The Hershey Company
The J.M. Smucker Company
Unilever

About Healthy Weight Commitment Foundation
The Healthy Weight Commitment Foundation, a CEO-led organization, is a national, multi-year effort designed to help reduce obesity–especially childhood obesity–by 2015. It’s a first-of-its kind coalition that brings together more than 230 retailers, food and beverage manufacturers, restaurants, sporting goods and insurance companies, trade associations and non-governmental organizations (NGOs), and professional sports organizations. The Healthy Weight Commitment Foundation (HWCF) promotes ways to help people achieve a healthy weight through energy balance–calories in and calories out. It focuses its efforts on two critical areas—families and schools – through their Together Counts™ campaign.


 

 

Healthy Weight Commitment Calorie Cutback Product B-Roll: http://www.youtube.com/watch?v=mVvaAXu2IWc&feature=youtu.be

 

 
1Since signing the commitment in 2010, three of the original member companies have split into separate entities–Kraft Foods is now both Kraft Foods and Mondelēz International, Sara Lee Corporation is now D.E. Master Blenders and Hillshire Brands Company and Ralston Foods/Post Food, LLC (Ralcorp Holdings, Inc.) is now Ralston Foods Brand (Ralcorp Holdings Inc.) and Post Foods, LLC. Each of these entities continues to work toward the broader calorie commitment.

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