Fighting Obesity by Balancing Calories In with Calories Out

Overview

Overview

The Healthy Weight Commitment Foundation, a CEO-led organization, is a national, multi-year effort designed to help reduce obesity–especially childhood obesity–by 2015. It’s a first-of-its kind coalition that brings together more than 230 retailers, food and beverage manufacturers, restaurants, sporting goods and insurance companies, trade associations and non-governmental organizations (NGOs), and professional sports organizations. The Healthy Weight Commitment Foundation (HWCF) promotes ways to help people achieve a healthy weight through energy balance–calories in and calories out. It focuses its efforts on two critical areas—families and schools.

By the Numbers

  • Together Counts™ brand consumer reach 333,000,000
  • Partnered with the number one US Curriculum provider, Discovery Education
  • Reaching over 53% of US elementary schools engaging over 2.7 million teachers, parents and students
    • 2,742,390 total Website page views
    • 1,525,208 total unique Website visits
    • Facebook Fans: 104,264
    • Twitter Followers: 11,100
  • Girl Scout partnership reaches over 1.7 million girls and approximately 700,000 mom volunteers
  • 450,000 in total prizing with a 100% increase in 2012-2013 sweepstake entries over prior years
  • 230 active corporate and nonprofit members