The Foundation has become a leader in taking action, driving the discussion and creating innovative teaching and motivational tools that are transforming young lives. Our commitment to homes and schools allows us to have the strongest impact on the lives of children in an effort to help reduce obesity.
Families and Children
The Together Counts™ campaign promotes the advantages of family meals and physical activity. The campaign instigates action by providing advice that fuels participation, tools to track progress, awards and incentives.
Together with Michelle Obama, member companies have pledged to reduce 1.5 trillion calories annually by the end of 2015 through new lower-calorie options, reduced calorie content of current products and reduced portion sizes of existing single-serving products.
Teachers and Students: Working with Discovery Education, we created EnergyBalance101.com, a website that provides excellent resources to teachers and students. HWCF also funds EB4Kids, evidenced-based research that we use to develop best practices in the classroom.
The Balancing Act
Through our relationship with Lifetime’s national morning show The Balancing Act, we have reached a combined estimated audience of more than 17 million viewers. Through our 21 HWCF show segments, we highlight the good work of our members and partners, and encourage viewers to maintain active, healthy lifestyles.